Waynut is a peanut butter you squeeze, built to a 20g grass-fed whey isolate spec — independent lab verification lands this fall. Sweetened with dates and allulose — 0g added sugar. No seed oils, no sugar alcohols, nothing artificial. The first spread built to deliver protein like a bar.
The whole point
Twenty grams of real whey — no shaker, no wrapper, no spoon. Press the cap and watch what one pouch carries.
Founder reservations · no charge today
Dutch cocoa bloomed in cacao butter with a whisper of espresso. Dark, dense, unreasonable.
Reserving locks your price and place in the founding 500. Founder pricing = the founding rate on your first launch order — $3.99 per pouch (reg. $4.99), with founding rates across every pack size. No payment is collected today — founder checkout opens at launch, early 2027, and you confirm everything before paying. Subscriptions open at launch.
Next up · first drop after launch
65 mg of caffeine from real espresso — about one shot — folded into the same 20g pouch. Same clean label, new job: the 2pm wall doesn't stand a chance. Dropping roughly 60–90 days after launch.
Founders get it first. Every drop opens to the founding 500 before anyone else.
Lock founder pricing →Off the line · Chocolate Lava
Dutch cocoa, salted caramel, cookie dough — three desserts riding 20 grams of whey.
Reserve the first batchFull transparency · draft panels until the lab signs
Dutch cocoa bloomed in cacao butter, a whisper of espresso underneath. Nearly sugar-free even by nature — the cocoa and peanut do the talking, allulose does the sweetening.
Whole-date paste builds the caramel; sea salt lands the finish. The dates bring real fruit sugars — 8g, none of them added — and our benchmark texture.
Vanilla bean and dates doing an impression of raw cookie dough. The thickest squeeze of the three — closest to eating actual dough, minus every regret.
Read every label. Especially ours.
Why this doesn't exist yet
Filter the protein aisle to real whey at 15 grams or more, and four products remain — all of them bars. No spread, no squeeze, no spoon comes close. Waynut isn't entering a category. It's standing in an empty quadrant with a pouch.
Pocket sized, literally
Three places a protein bar used to live. The carry test, passed.
Built in public · @getwaynut
Three months of home R&D — three flavors validated, one fat-crystallization mystery solved the hard way.
Professional food-scientist engagement — the formulas go from home kitchen to production-grade.
Independent lab verification — the 20g becomes a certificate, and these panels lose their draft ribbons.
Fair questions
No. A reservation locks your founder price and your place in the first 500 — zero dollars move. Founder checkout opens at launch in early 2027, and you'll confirm everything before paying a cent.
Early 2027, founders first. The formula finishes professional development this year: food-scientist engagement in August, independent lab verification in the fall, first production run scheduled for January. The whole build is documented at @getwaynut.
Because $3.99 is below what this product costs to make at launch volumes. The founder price is a thank-you to the people who believed before the reviews existed — not a shelf price. After 500, it's $4.99 direct.
Grass-fed whey protein isolate at roughly 90% purity — the same grade as a premium shake, not a blend padded with collagen or soy. Target is 20g per 65g pouch, and an independent lab verifies it before a single label prints.
Contains peanuts and milk. That's the whole list — no soy, no gluten-containing ingredients, no eggs. Full allergen and facility statements publish with the verified label this fall.
Being prepared for production with professional U.S. formulation and manufacturing partners — under a formula Waynut owns outright. Small batches, founders first.
No — Waynut is engineered shelf-stable. Room temperature gives the silkiest squeeze; the fridge makes it thicker (some founders will insist that’s better — we stay neutral). Final storage guidance prints with the verified label after shelf-life testing completes this fall.
Allulose is a rare sugar that tastes like sugar because it is one — with about 90% fewer calories, minimal blood-sugar impact, and a far gentler profile than the sugar alcohols found in most protein products. Paired with whole dates, it’s how 0g added sugar still tastes like dessert.
